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Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty?

White Paper Published By: ForeSee Results
ForeSee Results
Published:  Feb 05, 2007
Type:  White Paper
Length:  6 pages

Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.



Tags : 
e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results

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