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customer loyalty program

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Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: Rackspace     Published Date: Apr 02, 2019
Traditional retailers seeking to digitalize their brand connections to customers, do so with Eagle Eye AIR, a SaaS platform for creating intelligent, real-time digital and mobile solutions for promotions, loyalty programs, rewards and more. With rapid business growth, the volumes of transactions processed per second are constantly being rewritten – yet, its customers’ transactional throughput keeps running smoothly – which is all thanks to the successful migration of its dedicated infrastructure to Google Cloud Platform (GCP). Being a longstanding customer of Rackspace, Eagle Eye trusted the Rackspace Managed Services team in providing expert guidance for every stage of its migration project – which is part of a bigger exercise to transform its technical capabilities.
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Rackspace
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: Epicor     Published Date: Sep 21, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicoreagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
    
Epicor
Published By: Epicor     Published Date: Sep 20, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
    
Epicor
Published By: Epicor     Published Date: Sep 20, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
Tags : 
retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
    
Epicor
Published By: Epicor     Published Date: Aug 22, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
Tags : 
retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
    
Epicor
Published By: Epicor     Published Date: Aug 10, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs • Get the advantage in-the-aisles with check-out and support through your mobile device This eBook includes comments from Epicor customers that are using the tools Eagle provides to reduce inventory costs, increase margins, and drive customer loyalty.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor
    
Epicor
Published By: Epson     Published Date: May 14, 2018
Consumers worldwide continue to adopt and use technology in their shopping experience. Faced with rising customer expectations and increasing competitive pressures, retailers now are prioritizing in-store innovation. Many retailers have adopted multichannel implementations, in which mobile, web, and in-store shopping are enabled but not delivered consistently to the customer. The next step in this evolution is an omnichannel strategy, now being deployed by some retailers, which presents a consistent shopping experience across mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty programs, personalized recommendations, inventory management, etc.) to improve many aspects of store and enterprise operations. An omnichannel strategy relies on several core and supporting technologies. The key factors in evaluating any omnichannel-enabling solution includ
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Epson
Published By: Zebra Technologies     Published Date: May 02, 2018
Near-perfect inventory visibility is critical to transforming the customer experience and competing in the retail revolution. Yet inventory accuracy across retail sectors hovers at around 60%. That shortfall causes retailers to lose out on potential sales and puts customer loyalty at risk.How do retailers address this issue? RFID—or radio frequency identification—is 10 times more efficient at cycle counting and can increase inventory accuracy across the supply chain by up to 99.5%, enabling retailers to truly compete in the highly competitive omnichannel world. Launch a successful RFID technology pilot program in your retail operation with our free How-to Guide: Five Steps to Piloting RFID for Unprecedented Inventory Visibility. This guide takes you from Step 1 (a KPI checklist) to Step 5 (execution and monitoring), so you can launch a pilot program and effectively measure its ROI before moving to full deployment. Download the free Guide today.
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rfid, program, inventory, guide, risk, customer
    
Zebra Technologies
Published By: Oracle     Published Date: Apr 30, 2018
In today’s booming world of dining the competition for loyalty is fierce. In just one city block you might find half a dozen artisan coffee shops, independent diners and high-end restaurants all jostling for customers. Consequently it’s no surprise to find that customer loyalty programs sit at the heart of so many eateries’ business strategies. For cafés, diners and restaurants, repeat business is an imperative. One-off bookings are great, but it’s the regulars who sustain business. Frequent visitor stamps, booking priority, a free glass of wine, invites to one-off events – all these strategies keep customers coming back for more. But how hard are these programs really working for businesses?
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restaurants, hospitality, business, customers, strategy
    
Oracle
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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CrowdTwist
Published By: OracleSMB     Published Date: Jan 04, 2018
Customer loyalty matters. Loyal customers spend more, advocate more, and are the first to try new products or services. But how do you build a loyal customer base that drives profitable sales? The answer is a loyalty program that provides the data needed to support individualized experiences and show appreciation. And this is where technology can help. Move beyond paper punch cards and emails with personalized greetings. Quickly create an effective loyalty program that keeps your customers coming back for more.
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OracleSMB
Published By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
Published By: Oracle CX     Published Date: Oct 30, 2017
"Nothing is more profitable than a loyal customer. They buy more, they refer others to you, they will take a chance on new products, and they will forgive the (occasional) mistake. But most companies do not have the tools needed to foster loyalty and higher lifetime value. Download this guide to see how to build a loyalty program that goes beyond personalized email blasts and quickly creates the right loyalty program for all your different customer types. "
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technology, customer loyalty, lifetime value, referral
    
Oracle CX
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: CrowdTwist     Published Date: Apr 03, 2017
One of the top reasons why consumers participate in a loyalty program is because the rewards and offers are relevant. While affinity for discounts still reigns, consumers today expect more from brands to maintain their loyalty. They want to recognized with exciting rewards beyond just transactional benefits. The best strategy to reward customers is to offer the gift of choice and flexibility. Yet devising the right rewards strategy for your brand may require a test and learn approach. This whitepaper offers a deeper dive into how to develop a loyalty program rewards strategy beyond discounts.
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reward, discounts, program, loyalty
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
Published By: IBM     Published Date: Oct 21, 2016
Between the Internet of Things, customer experience and loyalty programs, social network monitoring, connected enterprise systems and other information sources, today's organizations have access to more data than they ever had before-and frankly, more than they may know what to do with. The challenge is to not just understand that data, but actualize it and use it to recognize real business value. This ebook will walk you through a sample scenario with Albert, a data scientist who wants to put text analytics to work by using the Word2vec algorithm and other data science tools.
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ibm, analytics, aps, aps data, open data science, data science, word2vec
    
IBM
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.
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crowdtwist, loyalty, loyalty marketing, marketing, customer engagement, loyalty programs
    
CrowdTwist
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