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Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Ahead     Published Date: Nov 30, 2018
Over the past seven years, we’ve surveyed more than 30,000 technical professionals around the world to explore the relationships between IT performance, DevOps practices, culture, organizational performance and other elements that affect business outcomes. In the process, we’ve built the deepest and most widely referenced body of DevOps research available. The 2018 State of DevOps Report breaks new ground in our understanding of the DevOps evolutionary journey. We have identified the five distinct stages of DevOps evolution, and the critical practices at each stage that help you achieve success and progress to the next phase of your journey.
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Ahead
Published By: Ahead     Published Date: Mar 20, 2019
AppDynamics features a robust Application Performance Monitoring (APM) solution, enabling transaction-level performance tracking, application mapping, dynamic baselining and code-level diagnostics.
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Ahead
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: AirDefense     Published Date: Apr 24, 2007
This paper outlines the specific elements of wireless LAN security (perimeter control, access control, date protection, and monitoring) and WLAN management (configuration, fault diagnostics, network usage, and policy enforcement). Reader will gain a keen understanding of how to effectively lockdown a wireless LAN and manage it for peak performance.
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wireless security, wlan, wlans, wlan security, wireless lan, access control, wireless access control, data protection
    
AirDefense
Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing
    
Akamai
Published By: Akamai     Published Date: Jun 14, 2010
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load
    
Akamai
Published By: Akamai     Published Date: Jul 22, 2010
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load
    
Akamai
Published By: Akamai     Published Date: Jul 06, 2010
Founded in the Queensland outback in 1920, Qantas Airways is the world's longest continuously operating airline. Today it is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia, responsible for an estimated $1.7 billion in revenue for the fiscal year 2009/2010. The airline is committed to continually improving the experience on its website, qantas.com, whether enabling travelers to book all parts of a holiday or to self-manage their travel experiences. Since the site was first launched in 1996, it has evolved into the airline's primary customer contact channel.
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qantas, case study, site performance, clicks, travel, e-commerce, ecommerce, uptime
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Engage online audiences with attractive images that are automatically optimized for both maximum visual quality and performance while reducing the cost and effort to transform and deliver web-ready images.
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online, quality, performance, cost, reducing cost, images, content, quality
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data, customer engagement, video, online video, online video strategy, viewer behaviour
    
Akamai
Published By: Akamai Technologies     Published Date: Mar 10, 2016
What digital trends are forcing CDN services to evolve? CDN services are changing, and web and application delivery professionals are navigating the evolving CDN landscape. Read the Forrester Research Report, "CDNs Extend to Web Performance Optimization and End-To-End Cloud Services" to learn what new capabilities are required from the Next Generation CDN.
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cdns, akamai technology, web performance optimization, cloud services
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Many industry experts advise financial services institutions (FSIs) to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. While it’s important to harness the digital technologies today’s customers turn to — especially when it comes to engaging the millennial generation — FSIs need to optimize web and mobile performance to deliver exceptional end-user experiences. Here are eight considerations. Get started on your journey – download the whitepaper today
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
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financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Apps are taking over -- app usage represents more than 85% of total device time. But the app space is extremely competitive, and 20% of downloaded apps are opened just once. So, how do you separate your app from the pack? Performance is a key way. Download this infographic to learn how to overcome the complexity of app environments to deliver fast, engaging app experiences that count.
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app, app experience, app environment, consumer engagement
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Security and performance were once considered separate issues requiring very different solutions. But now that malicious hackers have discovered new and better ways to affect both aspects of a website, you need solutions that can plug security holes while enhancing frontend performance. How is that possible? In this report, we explore browser-based solutions that can beef up security and enhance end-user performance in one stroke. This report examines several techniques for dealing with third party content issues in the browser, including HSTS, iframe, and prefetch. It also dives into service workers and browser-based scripts that provide many security and performance options. Download it now and learn how you can jointly improve security and increase performance.
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cyber security, security, web linking, performance
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Web application and DDoS attacks hit enterprises without warning or reason. Most Distributed Denial of Service (DDoS) attacks require little skill to launch with attackers can simply rent resources from DDoS-for-hire sites at a low cost.. In comparison, DDoS attacks typically result in: • Operational disruption • Loss of confidential data • Lost user productivity • Reputational harm • Damage to partner and customer relations • Lost revenue Depending on your industry, that could add up to tens of thousands of dollars in damage – and in some cases it could be millions. Only 2% of organizations said their web applications had not been compromised in the past 12 months – 98% said they had.
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ddos, technical support, data security, application security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement. Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is. Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
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akamai, akamai gaming, game development, goal setting, web performance
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Webanwendungs- und DDoS-Angriffe lassen sich nicht vorhersehen und treffen Unternehmen ohne Vorwarnung. Für die meisten DDoS-Angriffe (Distributed Denial of Service) ist nicht viel Know-how erforderlich. Angreifer können günstig Ressourcen mieten, die auf entsprechenden Seiten leicht zu finden sind. Trotz des geringen Preises führen DDoS-Angriffe zu vielen Problemen: • Betriebsunterbrechung • Verlust vertraulicher Daten • Niedrigere Nutzerproduktivität • Rufschädigung • Beeinträchtigung von Partnerschaften und Kundenbeziehungen • Umsatzverlust Je nach Branche können sich so schnell Schäden von Zehntausenden US-Dollar ergeben – in einigen Fällen geht der Schaden sogar in die Millionen. Nur 2 % der Unternehmen gaben an, ihre Webanwendungen seien in den vergangenen 12 Monaten nicht Opfer eines Angriffs geworden. Bei 98 % war das Gegenteil der Fall.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Sicherheit und Performance wurden einst als separate Aspekte angesehen, für die ganz unterschiedliche Lösungen erforderlich sein sollten. Cyberkriminelle haben jedoch neue und überaus effektive Möglichkeiten gefunden, die Ihre Website in beiderlei Hinsicht gefährden. Erfolgreiche Lösungen müssen daher Sicherheitslöcher stopfen und parallel die Performance am Frontend optimieren. Wie ist das möglich? In diesem Bericht gehen wir auf browserbasierte Lösungen ein, welche gleichzeitig die Sicherheit optimieren und die Performance für den Endnutzer verbessern. Wir untersuchen verschiedene Techniken für den Umgang mit inhaltsbezogenen Browserproblemen, wie z. B. HSTS, Inlineframe und Prefetching. Der Bericht behandelt zudem Service-Worker- und browserbasierte Skripts, die viele Sicherheits- und Performanceoptionen bieten. Laden Sie den Bericht jetzt herunter und erfahren Sie, wie Sie Sicherheit und Performance gleichermaßen verbessern können.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Apps sind auf dem Vormarsch: Bei der Nutzung mobiler Geräte entfallen 85 % der Zeit auf Apps. Der App-Markt ist jedoch extrem umkämpft und 20 % der heruntergeladenen Apps werden nur ein einziges Mal geöffnet. Wie können Sie Ihre App von der massenhaften Konkurrenz abheben? Der Schlüssel zum Erfolg ist die Performance. Laden Sie diese Infografik herunter. Darin erfahren Sie, worauf es ankommt, um sich in den komplexen App-Umgebungen behaupten zu können, und wie Sie Nutzer mit schnellen, interaktiven Apps überzeugen.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
More often than not, performance and security are thought of as two separate issues that require two separate solutions. This is mainly due to the implications posed behind various performance and security products. We typically have either security solutions or performance solutions, but rarely solutions that offer both. As technology has advanced, so have our attackers, finding newer and better ways to impact both the performance and security of a site. With this in mind, it has become even more critical to come up with solutions that bridge the gap between security and performance. But how do we do that? We need to shift the focus to what we can do at the browser by leveraging various frontend techniques, such as web linking and obfuscation, versus solely relying upon the capabilities of a content delivery network (CDN) or the origin. We can take advantage of all the new and emerging frontend technologies to help provide a secure and optimal experience for users—all starting at the
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frontend performance, security, technology, content delivery, web linking
    
Akamai Technologies
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