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Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On
Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands
    
Adobe
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Akamai Technologies     Published Date: Feb 23, 2017
BitSight relied on a key piece of software for business. As the number of software users grew, the complexity of deploying, managing, and maintaining a VPN infrastructure became a big, ongoing headache for IT. Read the case study to see how Akamai helped BitSight solve their access issues.
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bitsight, software, vpn, infrastructure, access, remote
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
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financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
Published By: AlienVault     Published Date: Oct 21, 2014
Do you feel alone? No resources? No help? If you are like many security practitioners faced with a mountain of tasks each day and a small (or non-existent) team to help, prioritization and efficiency are key. Join Joe Schreiber, Solutions Architect for AlienVault for this practical session outlining habits to get the most out of your limited resources. In this session, you'll learn how to develop routines to efficiently manage your environment, avoid time-sucks, and determine what you can do by yourself and where you need help.
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alienvault, limited resources, it time management, it prioritization, it management
    
AlienVault
Published By: Aon Hewitt     Published Date: Nov 16, 2016
The research is clear, organizations that create a culture of engagement see stronger business performance including customer satisfaction, sales, operating margins and shareholder value. This article explains the 5 Habits Best Employers practice to improve employee engagement and drive better business outcomes.
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aon, best employers, customer satisfaction, operating margins, employee engagement, human resources
    
Aon Hewitt
Published By: Aruba Networks     Published Date: Nov 15, 2013
802.11ac va por buen camino para convertirse en el modelo para la próxima generación de Wi-Fi. La velocidad de transmisión de gigabits, su capacidad mejorada y la fiabilidad que proporciona 802.11ac a las redes inalámbricas LAN son amplificadas ya que el número de usuarios de móviles y dispositivos, así como el uso de aplicaciones continúan creciendo a gran velocidad. Tanto como si usted es uno de los primeros que ya han empezado a planificarse como si, al igual que les sucede a diversas organizaciones, no está seguro de qué es lo siguiente que debe hacer, descárguese esta guía en cinco pasos que le ayudará a prepararse y planificar una migración exitosa a WLAN 802.11ac.
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just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage
    
Aruba Networks
Published By: BetterUp     Published Date: Aug 14, 2018
Michelle has been with Twilio for nearly four years, supporting “Twilions” — as employees are affectionately known inside the company — through tremendous growth in both revenue and headcount. “We’re looking at creating a great employee experience at Twilio. We want to provide Twilions with the tools, resources, and experiences they need to innovate, scale, and grow.” BetterUp’s whole person approach was a key part of Michelle’s evaluation process. Most leadership development approaches focus on teaching people what to do. But what they miss is an equal focus on how to be. In contrast, BetterUp’s approach addresses the psychological resources that allow leaders to manage themselves so they have the capacity to manage others. This includes the ability to remain resilient, have a growth mindset, maintain a sense of control, and take risks. Evidence shows that these resources need to be in place for sustainable leadership habits to take root.
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BetterUp
Published By: BitSight Technologies     Published Date: Feb 03, 2015
Download "Making Risk Management More Effective with Security Ratings" to learn how BitSight is revolutionizing the way organizations manage security risk throughout their ecosystem.
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risk management, security ratings, compliance mandates, executive reporting, security risk assessments
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Feb 03, 2015
In this white paper, Jon Oltsik, Senior Principle Analyst at Enterprise Strategy Group, explores the need for objective security performance metrics in order to identify, quantify and mitigate cyber risk across the business ecosystem.
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security ratings, it risk mitigation, cyber risk, performance metrics, network security risk
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Feb 03, 2015
Download "Cybersecurity Is Essential for M&A Due Diligence" to learn how Security Ratings can help you examine the risk your latest target poses to your information security (and potentially your bottom line).
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cybersecurity, security ratings, acquistion target, cybersecurity assessment, information security
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Jan 27, 2016
During this webinar, BitSight CTO and Co-Founder Stephen Boyer shows you how to use Security Ratings to quickly and accurately assess the security risk an acquisition target (or other third party) brings to your information ecosystem.
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cybersecurity, security risk, acquisition target, security ratings, risk-based conversations
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Feb 20, 2015
Learn how to drastically improve your third-party security compliance and see how your organization should make adjustments to ensure you’re protected from unmitigated risks.
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bitsight technologies, security, cyber attacks, monitoring, third party security monitoring, third party risk, risk management
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Feb 20, 2015
Download "Continuous Third Party Security Monitoring Powers Business Objectives And Vendor Accountability" (a commissioned study conducted by Forrester Consulting on behalf of BitSight) to learn how companies are continuously managing third party risk.
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BitSight Technologies
Published By: BitSight Technologies     Published Date: Jun 12, 2015
Gartner has named BitSight Technologies a “Cool Vendor” in Vendor Management for 2015. This report highlights three vendors for offering “tools and services to support vendor risk management and improve performance visibility.” Download this paper to learn how BitSight processes and synthesizes terabytes of data to create security ratings, and how a leading North American Bank uses BitSight Security Ratings in their vendor risk management program.
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bitsight, technologies, gartner, cool, vendor, data, risk
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Jul 23, 2015
Recent BitSight research shows a solid correlation between a company’s botnet grade and their likelihood of experiencing a publicly disclosed breach. Download this report to learn how BitSight Security Ratings are a powerful metric for communicating cyber risk across the enterprise.
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cyber risk, security, data, network, it operations
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Jul 23, 2015
Since Vendor Security Risk Management is a relatively new field, there are plenty of intricacies to come to terms with. To help your introduction to VRM go a little more smoothly, we have compiled a list of FAQs and tips to get you started.
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vendor risk management, vrm, risk management program, penetration tests, risk management strategy, security requirements, compliance, data security standards
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Jan 11, 2016
Need some assistance with the creation of your vendor security risk assessment? This eBook contains vital questions you should be incorporating into your vendor risk management program.
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BitSight Technologies
Published By: BitSight Technologies     Published Date: Jan 11, 2016
Why does the cyber security performance of several industries differ? Download the latest BitSight Industry Benchmarking report to find out.
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BitSight Technologies
Published By: BitSight Technologies     Published Date: Jan 11, 2016
As third party data breaches have increased in recent years, regulators and organizations have moved from relying solely on static questionnaires and assessments, to continuously monitoring the security of vendors. Learn how financial institutions have adopted a continuous monitoring approach for their vendor risk management programs.
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BitSight Technologies
Published By: BitSight Technologies     Published Date: Jan 11, 2016
Is Illegal File Sharing Occurring Within Your or Your Vendors’ Cyber Ecosystem? Learn about the risks posed by peer-to-peer file sharing and why you should be monitoring this activity.
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BitSight Technologies
Published By: BitSight Technologies     Published Date: Feb 29, 2016
Cybersecurity is an issue facing nearly every organization today—and if you aren’t taking the necessary precautions, your company, customers, and vendors could all suffer.
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cybersecurity, security risk, security ratings, security, it management, enterprise applications
    
BitSight Technologies
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