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Published By: Socialbakers     Published Date: Jan 20, 2015
The Marketer's Guide to Social Media Tools takes you through the main types of social media tools, explaining each along with their key benefits and main features, but primarily showing you the value they can bring to your business.
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social media tools, types of social media tools, brand's social media presence, benefits of using social media tools
    
Socialbakers
Published By: Genesys     Published Date: Oct 16, 2013
The existing upgrade paths from legacy PBX and ACD suppliers make it difficult for contact center executives to contemplate the future of customer service on their own terms. If your ACD-based contact center has become a road block for adding capacity or adding channels such as social media and mobile, you might want to think about making the switch to a SIP-based contact center solution. SIP delivers two important advantages over legacy switching: 1. SIP is based on open standards, so you can choose hardware and software that is best suited for your environment. 2. SIPís capability extends beyond voice to new media types such as mobile, social media and video. SIP-based contact centers provide a roadmap to sophisticated features without the complexity and expense of traditional proprietary ACDs. Learn more about how to build the next-generation customer service platform.
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contact center, customer service, social media, mobile, sip, technology solution, technology
    
Genesys
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book from uberVU via Hootsuite will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
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social media, social media fails, avoiding mistakes, branding, failproof
    
uberVU via HootSuite
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" ó and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
    
BatchBlue Software
Published By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
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employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
    
Trapit
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