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Published By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
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website optimization, website optimisation, site optimization, site optimisation, site optimization financial services, optimize financial site, optimize financial services website, financial services site optimization
    
SiteSpect
Published By: IBM     Published Date: Mar 02, 2017
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
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social media analytics, marketing, social media marketing, social media, ibm, branding
    
IBM
Published By: Salesforce APAC     Published Date: Apr 17, 2019
The Complete CRM Handbook highlights key business insights that will help you find more prospects, win more deals, and make your customers rave about your brand. This practical guide shows you: - How CRM can improve your sales and productivity - How to build a complete CRM strategy - How to maximize your ROI
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Salesforce APAC
Published By: ServiceSource     Published Date: Jun 24, 2019
The B2B sales landscape has shifted dramatically, with prospects expecting a much more simplified purchasing experience, personalized and powered by data. Have you been meeting their needs, or falling short?
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ServiceSource
Published By: Oracle OMC     Published Date: Jul 16, 2018
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
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marketers, demand, prospects
    
Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC
Published By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
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realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads, lead nurturing, content mapping, software technology marketing
    
Realtime Publishers
Published By: Realtime Publishers     Published Date: Sep 27, 2011
Learn how to create content that will engage and nurture your IT prospects towards a buying decision.
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lead nurturing, it lead nurturing, content marketing, technology marketing, lead generation, it content marketing
    
Realtime Publishers
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
In the era of social media, social selling isn’t a revolution — it’s just common sense. Today’s highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Social selling practices will enable your reps to connect with prospects at the right time, with the right information, and close deals fast.
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social media, social media management, enterprise, hootsuite, executives, social selling
    
uberVU via HootSuite
Published By: Brainshark     Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
Published By: Frontrange     Published Date: Mar 13, 2013
Many IT organizations are excited about the prospects of incorporating Cloud-based technologies into their present/future vision. Download this whitepaper and learn how you can leverage Cloud services for increased resiliency and efficiency.
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it service management, itsm, service desk, service catalog, service management software, mobile service management, cloud itsm, service manager
    
Frontrange
Published By: LeanData     Published Date: Nov 30, 2016
The way to cut through all the chatter in B2B sales is not to add to the noise. The answer is to give potential prospects exactly what they need to evaluate your solution – whenever they want it, in any way they would like that information. Standing out doesn't mean pumping up the volume. It’s about creating an elegant sales symphony that draws people into conversations with your business.
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LeanData
Published By: Sprinklr     Published Date: Sep 28, 2017
Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? It’s called social customer service.
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social customer service, social media customer service, social media, social, customer service, customer care, customer reviews
    
Sprinklr
Published By: Progress     Published Date: Jan 22, 2019
A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to be with the right technology. Learn how to conquer the five challenges for digital experience delivery in this whitepaper.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
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Progress
Published By: Optymyze     Published Date: Feb 05, 2018
Not too long ago, successful selling was all about power suits, firm handshakes, a persuasive attitude and gut instinct. Since then, the underlying map to sales success has changed dramatically. Today, the rock stars of any sales team are the reps who rely on data instead of intuition, and tools instead of tales. Read this article to learn how data and analytics enable sales reps and managers to improve sales productivity and more: • Gain a better understanding of your leads and prospects and personalize your approach. • Maximize the performance of new members of the sales team. • Increase compensation effectiveness. • Optimize territories.
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sales performance, sales performance management, sales data and analytics, sale operations, sales team performance, sales force
    
Optymyze
Published By: Outreach.io     Published Date: Apr 09, 2018
Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellers’ jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.
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Outreach.io
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: CloudTask     Published Date: May 11, 2018
In a world where every competitor claims to be the best, it's extremely challenging to differentiate yourself as a market leader. Effective differentiation is one of the main challenges businesses face while trying to convert traffic into B2B leads. Essentially, it all comes down to great service and personalization Great service doesn't just include solving problems post sale, it also means being in the right place to answer questions and provide information pre-sale. The more your prospects believe that you are there to serve them and their specifc needs, the more likely it is that they will become genuine leads and eventually customers.
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CloudTask
Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics
Published By: Avaya     Published Date: Mar 15, 2019
Organizations around the globe are finding measurable success with their DCX initiatives, which has become a competitive differentiator, redefining loyalty by how well an organization engages, serves, and responds to customers and prospects. A recent global study by Nemertes Research shows that the metrics for DCX are so compelling, as business and IT leaders you must align on strategic goals and objectives you need to meet, and then move swiftly to launch your own DCX initiatives.
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Avaya
Published By: Avaya     Published Date: Mar 15, 2019
Organizations around the globe are finding measurable success with their DCX initiatives, which has become a competitive differentiator, redefining loyalty by how well an organization engages, serves, and responds to customers and prospects. A recent global study by Nemertes Research shows that the metrics for DCX are so compelling, as business and IT leaders you must align on strategic goals and objectives you need to meet, and then move swiftly to launch your own DCX initiatives.
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Avaya
Published By: Seismic     Published Date: May 14, 2019
Sales productivity is the #1 challenge for almost 2/3 of B2B organizations.* Although organizations are placing a bigger focus on growing their sales teams and increasing win rates, most aren't able to scale their processes, best practices, and sales tools effectively. Even a small productivity boost means more time spent selling, more prospects and as a result, more revenue. In this guide you'll discover why your organization should prioritize improving sales productivity and 9 steps you can take now to improve sales productivity and grow your sales pipeline. *The Bridge Group
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Seismic
Published By: Adobe     Published Date: Oct 10, 2019
Marketers focus more on the top of the sales funnel, while sales reps close deals at the bottom of the funnel. As markets move prospects down the funnel and prepare them to be sold to by the sales team, they create better prospects for the sales team to engage with.
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Adobe
Published By: Epsilon     Published Date: Aug 23, 2012
By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.
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customer experience marketing, cem, crm, crm, customer retention, cei, customer experience index, cem strategy
    
Epsilon
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