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Published By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
Tags : 
key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement, dashboard, dashboards, lead generation, site catalyst, sitecatalyst
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
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segment, segmenting, segmentation, site analysis, focus group, focus groups, omniture, lead generation
    
Omniture
Published By: Soffront     Published Date: Aug 21, 2009
In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.
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crm, customer relationship mangement, crm software, crm application, crm app, customer retention, customer satisfaction, lead generation, cost control, crm implementation, crm deployment, soffront
    
Soffront
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
Tags : 
fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library, emarketing papers, investbrite, directories inc.
    
Find White Papers
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : 
marketing automation, marketo, demand generation, lead generation
    
Marketo
Published By: Marketo     Published Date: Jun 26, 2015
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
Tags : 
lead generation, marketing, blogging, email marketing, paid programs, optimization
    
Marketo
Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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demand metric, lead generation
    
Demand Metric
Published By: GlobalSpec     Published Date: Nov 21, 2008
Leads are only as good as your company’s ability to respond appropriately and track them through the sales process. Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.
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globalspec, lead generation, qualify leads, distribute leads to sales, roi
    
GlobalSpec
Published By: TailoredMail     Published Date: Feb 27, 2009
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
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tailoredmail, lead nurturing, marketing imperative, lead generation, lead qualification, qualified leads, lead-lifecycle automation, content-mapping, sales cycle
    
TailoredMail
Published By: CDI     Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
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connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads
    
CDI
Published By: BatchBlue Software     Published Date: Mar 27, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
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batchbook, matternow, blue paper, contact management, small business, document management, relationships, manage leads, lead generation, sample size, communications management, task events management, project management, usability, customization, scalability, mobility, crm, sales tools, vendor management
    
BatchBlue Software
Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects, promotion, tools, branding
    
emedia
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends
Published By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
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marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation, digital marketing, content marketing, email marketing
    
WinGreen Marketing Systems
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar
Published By: GoToWebinar     Published Date: Apr 06, 2011
This brief explores these questions and offers advice and strategies for content creation and distribution.
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lead generation, webinar, high-conversion content, citrix gotowebinar, marketing sherpa, web conferencing
    
GoToWebinar
Published By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
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online content, ardath albee, citrix gotowebinar, marketing content, lead generation
    
GoToWebinar
Published By: Focus     Published Date: Feb 02, 2011
Learn how Webinar effectiveness defines the 9 Management Practices any company can embrace to ensure their Webinar initiative becomes the cornerstone of a proven lead-generation engine.
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citrix, webinar, business practices, lead-generation, lead gen, leads, integration, b2b, marketing communications
    
Focus
Published By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
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prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management
    
MarketEffect
Published By: Se Jones     Published Date: Nov 05, 2010
By learning and applying the tips that follow, you are much more likely to see a significant increase in leads from your website.
Tags : 
ppc lead generation, seo lead generation, b2b lead gen, leads from google
    
Se Jones
Published By: ten24 Web Solutions     Published Date: Mar 09, 2011
A white paper from ten24 Web Solutions focused on what it takes to build a website that serves as the central lead generation engine of an organization's marketing and communications efforts.
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website development, website design, cms, content management system, b2b, web marketing, content marketing
    
ten24 Web Solutions
Published By: MailerMailer     Published Date: Sep 28, 2011
This guide shows you how to leverage content marketing to position your firm as top-of-mind trusted source. Result: more qualified leads, more sales.
Tags : 
content marketing, lead generation, lead nurturing, email marketing
    
MailerMailer
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