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Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : 
marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
Tags : 
revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth
    
InsideView
Published By: Oracle     Published Date: Sep 30, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
Tags : 
marketing, b2b, customer insight, platform, vendors
    
Oracle
Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : 
marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Oracle     Published Date: Sep 05, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
Tags : 
revenue, enterprise, platform, vendors, multichannel, personalized, management, customer-centric
    
Oracle
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