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Published By: Polycom     Published Date: Mar 12, 2018
Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video. In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing. Download this guide to see how to create engaging voice and video meeting experience with Skype for Business.
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skype, business, polycom, infrastructure, meeting, enterprise
    
Polycom
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView
Published By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
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marketo, content marketing, marketing strategy, customer engagement, customer interaction
    
TheMarketingScope
Published By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
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customer, branding, relationships, consumer, database
    
CrowdTwist
Published By: IBM     Published Date: Mar 13, 2014
The design principles of SOA make it possible for you to develop new engagements in a way that optimizes value for your organization. IBM provides a strong application foundation and business agility technologies that help you to become a truly engaging enterprise.
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ibm, business technology, service oriented architecture, extend, transact, optimize, applications, scale, speed, business operations, integration, customer enagement
    
IBM
Published By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.
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content marketing, content alerts, content strategies, brand voice, content mix
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: KnowledgeVision     Published Date: Jun 29, 2012
Are you mining your database for gold? In KnowledgeVision's white paper, "The New Alchemy: 3 Tips to Turn PowerPoint into Content Gold", you'll learn how to make your slideshows viewable online, how to add video and audio to your slideshows, and how to make your presentations interactive and engaging.
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knowledgevision, online, digital, web analytics, video, online video, content, powerpoint
    
KnowledgeVision
Published By: Trapit     Published Date: Jan 21, 2015
To help you accomplish your marketing goals, we've put together an interactive workbook for you. Download the workbook, fill it out, and start engaging your audience in new ways.
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content curation, marketing goals, best practices, content themes, content topics
    
Trapit
Published By: Blue Jeans Network     Published Date: Oct 29, 2013
Learn how to conduct effective and engaging meetings with easy, interoperable video conferencing that is enabled with the Cloud and is always accessible for all employees no matter the location.
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video conferencing, collaboration, cloud based video, mobile video conferencing, corporate agility, cloud, human resources
    
Blue Jeans Network
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto
Published By: Oracle     Published Date: Sep 02, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
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editorial, content, marketing, calendar, guide, engaging, team, customers
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
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content marketing, new content, manage, deadlines, focused content, creating
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected
    
Oracle
Published By: Symantec     Published Date: Nov 04, 2013
SMBs are moving ahead and fully engaging with cloud computing. In fact, Symantec’s 2013 Avoiding the Hidden Costs of the Cloud survey reveals that four in five are now involved in discussing or implementing the cloud.
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symantec, smbs, rerez research, cloud survey, cloud security, cloud computing
    
Symantec
Published By: NAVEX Global     Published Date: Dec 22, 2017
An effective third-party risk management programme is in your best interest. Not only can you more confidently engage with a growing network of vendors, suppliers, resellers and distributors; but when done effectively, you can have a positive impact on the effectiveness and efficiency of your broad ethics and compliance programme. NAVEX Global research has shown that organisations pursue strong ethics and compliance programmes for myriad reasons, but at the top is a desire to cultivate and maintain a culture of ethics and respect. A strong third-party risk management solution helps organisations realise that objective through engaging with third parties that abide by codes of conduct, that are transparent and communicative and that you can be proud to do business with.
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third party risk management, third party risk, managing third parties, risk management, anti-bribery programme, compliance programme
    
NAVEX Global
Published By: AlienVault     Published Date: Jul 22, 2016
Join us for this technical demo showing how USM can help you detect: Malware infections on end-user machines Insiders misusing network resources Users engaging in suspicious behaviors
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AlienVault
Published By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation
    
Act-On
Published By: Kronos Incorporated     Published Date: Jun 30, 2017
It’s time to think more strategically about your entire workforce. Learn the benefits of a unified approach to HCM and workforce management. In today’s competitive and rapidly changing business environment, sustained success requires a total HCM strategy that focuses on managing, engaging, and retaining your entire workforce — both hourly and salaried employees alike. It also requires a single, unified technology platform that enables managers to successfully execute on that holistic strategy for improved operational efficiency, higher employee engagement, and better business outcomes. Read the e-book for best-practice advice and valuable insights into the shared future of HCM and workforce management, including: Where early attempts to bring together HCM and workforce management fell short of expectations Why you need an integrated HCM and workforce management technology platform to gain complete visibility into your entire workforce and drive better decisions How a holi
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Kronos Incorporated
Published By: Kronos Incorporated     Published Date: Sep 19, 2017
Engaging Employees through a Unified Platform Learn how simplifying processes with a unified HCM solution can help you better manage all employees and remove barriers to optimal engagement. An engaged workforce is satisfied and productive. To make this a reality for your organization, you need a human capital strategy that can help you think strategically about managing, engaging, and retaining your entire workforce. However, in many cases, the systems that manage human capital alienate rather than engage both employees and managers — making it challenging, for example, to easily access schedules or paystubs without having to call HR or do self-service assessments of career path options. Implementing an effective HCM strategy supported by the right workforce technology can save your organization time and resources, improve the management of your people-related processes, and drive greater employee engagement.
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Kronos Incorporated
Published By: Infor     Published Date: Aug 13, 2014
It is generally accepted that nearly all new hires decide, within the first six months, whether or not they will stay with their new employer. And, it is expected that new employees coming into the workforce–including Generation X (born between 1965 and 1908) and Generation Y (born after 1980)–will have an average of 20 jobs over the course of their careers. Given all of these numbers, the goal becomes clear: to attract and retain a multigenerational workforce, employers today must provide a better new-hire experience, with fewer steps, and lower costs.
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Infor
Published By: Tiny Pulse     Published Date: Dec 21, 2017
It’s much more effective to take the pulse of your company on a more frequent basis. In fact, leaders already know that. We asked managers about the problems with annual employee surveys, and were astonished by their responses! This survey brief will go over: • The importance of taking your company’s pulse • The reasons managers give for dissatisfaction with annual employee surveys • Interpersonal relationships • Workplace environments • And more! The data makes it obvious: pulse surveys are the best way to get useful real-time feedback from your employees. The result is a workplace that’s better and more engaging for employees — who will tell the rest of the world about it.
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Tiny Pulse
Published By: IBM     Published Date: May 30, 2008
Organizations with data-sharing environments, complex information and systems hinder business responsiveness and decision makers’ ability to make informed decisions. This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data - specifically master data - and achieves maturity in key categories of the IBM Data Governance Maturity Model.
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ibm, mdm, master data management, data management, data governance
    
IBM
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