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Published By: Reed     Published Date: Aug 03, 2013
The proliferation of mobile devices has created an insatiable appetite among users for applications that give them instant access to the content they want in the form they want it whenever and wherever desired. So the sparring between HTML5 and Native centers on the best means of developing engaging apps to meet this growing demand.
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Reed
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement
    
IBM
Published By: Adobe     Published Date: Mar 05, 2018
Governments are close, but fall short when meeting constituents' experiential needs online. People expect compelling, convenient experiences when engaging with their government online. According to research conducted by Adobe and the WPP Government & Public Sector Practice, the current approaches to digital government services can be improved.
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Adobe
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Citrix Online     Published Date: Aug 31, 2010
In this brief white paper we will describe the economic "reset" that is changing the rules for creating value.
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citrix online marketing, distributed workforce, mobile work
    
Citrix Online
Published By: IBM     Published Date: Mar 12, 2014
Learn how to take your organization’s social media strategy beyond passive listening to truly engaging your audience to create business value.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way? PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
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ibm, case study, e-commerce, performance bike, interactive, learning center, conversion, human resources
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.
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e-commerce, lob employees, digital store content, marketing investments
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users—and reduce reliance on IT— are able to create more engaging customer experiences, and learn about the technology tools that make it possible.
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customer engagement, web store, business empowerment
    
IBM
Published By: IBM     Published Date: Nov 14, 2014
Data mining uncovers patterns in data through a variety of predictive techniques. By engaging in data mining, organizations like yours gain greater insight into external conditions, internal processes, your markets – and your customers.
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ibm, data mining, data management, business results, predictive intelligence, business insights
    
IBM
Published By: IBM     Published Date: Oct 07, 2016
The new capabilities of WebSphere Application Server Liberty profile, based on Java EE 7 standards, are designed for enhanced developer productivity, dynamic scale, resilient production deployments and ease of integration into modern DevOps workflows. These new production ready capabilities of Liberty profile enable development and delivery of engaging and responsive applications by providing the application infrastructure that meets expectations for speed, agility and user friendliness.
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ibm, middleware, cloud, platform services, websphere application server, java ee 7, websphere application server liberty
    
IBM
Published By: IBM     Published Date: Dec 15, 2016
Register today to learn more about this exciting release, its new features, and how you can drive new value for your organization: - Improve customer centricity by engaging individuals at the right time with the right offers - Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations - Empower knowledge workers and leverage mobile technologies to create more engaging experiences
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ibm, middleware, operational decisions, odm advanced
    
IBM
Published By: Group M_IBM Q2'19     Published Date: May 21, 2019
ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both. ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference. What can this mean for your business? Adopting operational decision management can: • Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers
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Group M_IBM Q2'19
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Mentor Graphics     Published Date: Apr 03, 2009
The success of any consumer electronic device depends to a large extent on the appeal of the user interface (UI) and how easy the device is to use. Studies show that good cosmetic design can encourage users to explore the full range of features and often engenders the perception that a product is easier to use. So if the benefits of a great looking, easy-to-use UI are so clear, why are so many products still falling short of customer expectations? The solution lies in taking a fresh new approach a consumer electronic device UI plays. By identifying common UI functionality and implementing it in a reusable and customizable way, we can make it far easier for embedded engineers to deliver visually engaging and easy-to-use consumer electronic products.
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inflexion platform ui, user interface, consumer electronic device, mentor graphics, ui functionality, media player, mobile phone, tv set-top box, inflexion platform ui, pc-based ui designer tool, embedded component, presentation layer, integration api, xml-based ui template, ui perspective, embedded gui, embedded gui design, embedded gui development, embedded gui prototype, embedded ui
    
Mentor Graphics
Published By: Cornerstone OnDemand     Published Date: Feb 07, 2017
Are your employees truly connected to—and engaged with—your business? In a perfect world, every employee is committed to your organization’s goals, is ready to go above and beyond in daily activities, and actively collaborates with other team members. Yet when it comes to employee engagement, there’s a big gap between perfect world scenarios—and the reality.
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Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Feb 07, 2017
You marry someone for who they are, not who you think they might become. So why do so many HR professionals not take the same approach with their recruiting initiatives? Why do they hire based on a candidate’s potential, rather than what they can offer right now? More importantly, who should they be engaging? Check out some findings from the 2015 Workforce Purpose Index and learn about “purpose-oriented workers,” and how recruiting them can lead to a stronger workforce.
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Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Feb 07, 2017
Today’s employees are autonomous, connected, and efficient, so how can companies provide them with learning initiatives that address their needs while also driving bottom line growth? Brett Wilson, Principal, Thought Leadership and Advisory Services at Cornerstone OnDemand, led a recent webinar, “Four Ways to Make Learning Work for the Modern Workforce,” and shared some tips on how L&D professionals can make their training initiatives more engaging to workers and be a catalyst for growth.
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Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Yearly Talent Evaluations are a Mix of Three Elements: 1) HR chasing down managers and employees to submit their reviews 2) managers rifling through months of hastily-written sticky notes, and 3) nervous employees sweating over how to reduce the last 12 months to a quick meeting. This strategy is ineffective and doesn’t reflect the needs of the modern worker. Check out five new trends that deliver more meaningful, engaging performance evaluations that lead to tangible workforce growth.
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human resources, performance reviews, talent evaluation, efficiency
    
Cornerstone OnDemand
Published By: 2ergo     Published Date: Apr 09, 2010
When Rightmove wanted to be the first to provide an innovative and engaging mobile app that would move millions of iPhone users to access extensive property search functionality, they turned to 2ergo. Learn about the challenges Rightmove faced, the solution 2ergo provided, and the unbelievable results that were achieved, including how the app ultimately ranked in the top 30 Apple "Best Apps of 2009" chart.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo
Published By: CareerBuilder     Published Date: Apr 20, 2010
Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.
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recruitment, careerbuilder, ebook, branding, awareness, engaging
    
CareerBuilder
Published By: GoToMeeting     Published Date: Aug 11, 2010
Effectively engaging prospects is one of the greatest challenges you'll encounter with a virtual sales presentation. If you don't hold a prospect's attention, you probably won't make the sale. This new What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
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citrix, virual sales presentation, web conference, virtual environment, sales cycle, prospect engagement, content, strategy
    
GoToMeeting
Published By: IBM     Published Date: Oct 10, 2013
As your employees bring their own smartphones and tablets to the workplace, you need to create a flexible mobile environment that allows personally owned and corporate-issued devices to co-exist. IBM Mobile Enterprise Services for managed mobility is designed to help reduce the complexity that comes with multiple mobile platforms. IBM recently commissioned Forrester Consulting to examine the total economic impact and potential return on investment that companies realized by engaging IBM to implement a “bring your own device” program. In this report, you’ll learn how these companies: Increased employee productivity and satisfaction; expanded revenues from improved sales mobility, and decreased replacement, mobility infrastructure and support costs.
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managed mobility, byod, michelle evangelista, bring your own device, mobile, flexible, mobile environment, ibm mobile enterprise services, mobile enterprise, managed mobility, mobile platforms, roi, employee productivity, sales mobility, mobility infrastructure
    
IBM
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