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Published By: Magic Logix     Published Date: Oct 20, 2012
According to Buzz Marketing, 85% of business buyers believe companies shouldn't just present information - they should engage with prospective buyers.
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Magic Logix
Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. Itís a marketing objective, and if you donít have a strategy in place, youíre already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isnít just another buzzword you can ignore. In fact, todayís most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, youíll learn: ē How email can serve as the foundation of your omnichannel strategy ē How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it ē How to apply a step-by-step roadmap to your brandís pursuit of omnichannel excellence
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Emarsys - APAC
Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, youíll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate
Published By: Oracle OMC     Published Date: Nov 30, 2017
Itís no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organizationís success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how theyíre incorporating ABM into their marketing strategies, wha
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Oracle OMC
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Before you jump on the buzzword bandwagon, let uberVU via HootSuite help you decide if real-time marketing is right for your business. In our latest white paper, weíll explain the different types of real-time marketing, show you how to utilize them within social media and provide examples of successful real-time marketing efforts.
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hootsuite, real time marketing, social media, social media advice, success stories, buzzwords
    
uberVU via HootSuite
Published By: Oracle     Published Date: Jun 05, 2019
Innovation and technology are quite the buzzwords these days. Join IDC Chief Analyst, Philip Carter, and Oracleís Vice President of Digital Innovation, Neil Sholay, as they discuss how technology is driving innovation in businesses. Watch Carter and Sholay discuss the role of Marketing in business innovation. Discover what it means to innovate, some examples of successful innovation, and what they are actually doing to scale that growth. Itís time to find out how Marketing is shaping business culture through innovative technology. Watch the talk now.
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Oracle
Published By: Oracle     Published Date: Jun 05, 2019
Innovation and technology are quite the buzzwords these days. Join IDC Chief Analyst, Philip Carter, and Oracleís Vice President of Digital Innovation, Neil Sholay, as they discuss how technology is driving innovation in businesses. Watch Carter and Sholay get to the bottom of the role of Marketing in innovation, how to set your growth KPIs, and how to overcome the internal barriers innovators can face. Find out how Marketing is stepping into the lead through new technology, innovation and growth. Watch the talk now.
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Oracle
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. Itís a marketing objective, and if you donít have a strategy in place, youíre already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys
Published By: IBM     Published Date: Jul 21, 2016
Ever wondered what an ideal candidate experience looks like? Candidates today shop for a job like they shop for a bike Ė based on brand, buzz and blogs. Recruiters must respond accordingly by engaging early and often; promoting the brand; and selling company culture. Tune into this 3:52 video to experience Recruitment is Marketing through the eyes of a candidate.
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ibm, talent acquisition, recruitment, recruitment marketing, candidate experience, marketing, human resources, recruiters
    
IBM
Published By: Movable Ink     Published Date: Apr 07, 2015
Itís not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
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email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
    
Movable Ink
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data
    
LeapFrog Interactive
Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, youíve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations, communications
    
Meltwater
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
    
Crowdtap
Published By: Oracle     Published Date: Sep 05, 2014
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. Itís penned by the experts who understand that more than a third of everyoneís budget is now going to content creation. But most of that is wasted money. Read the guide now.
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content marketing, buzz, budget, money, creation, input, b2b
    
Oracle
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