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Relevance is everything: How location data improves advertising efficiency

White Paper Published By: HERE Technologies
HERE Technologies
Published:  Oct 02, 2019
Type:  White Paper
Length:  14 pages

How can brands create relevant, authentic advertising experiences with real-world location intelligence?

Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.

HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.

*Souce: Ovum and Counterpoint Research annual indexes

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