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The Definitive Guide to Marketing Metrics & Analytics

White Paper Published By: Marketo
Marketo
Published:  Sep 03, 2019
Type:  White Paper
Length:  88 pages

How much additional profit will a 10% increase in your marketing budget generate? 
44% of qualified marketers have NO idea.

If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. 

Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: 

  • How Measurement Builds Respect and Accountability
  • Planning for Marketing ROI
  • A Framework for Measurement
  • Revenue Analytics
  • Marketing Performance Measurement
  • The Art of Forecasting
  • Dashboards
  • Implementation: Team, Tactics, Technology

Download the comprehensive 88-page guide and start taking your marketing to the next level.



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