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Discover the Power of the Human Element in Retail

White Paper Published By: Resonate
Resonate
Published:  May 30, 2018
Type:  White Paper
Length:  14 pages

The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting  towards online sales.



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