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Marketing Automation Simplified: The Small Guide to Big Ideas

White Paper Published By: Oracle Marketing Cloud
Oracle Marketing Cloud
Published:  Oct 11, 2017
Type:  White Paper
Length:  24 pages

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.



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