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Customer Centricity: Knowledge is Power in the Age of the Customer

White Paper Published By: IBM APAC
Published:  Jul 09, 2017
Type:  White Paper
Length:  6 pages

Increasingly shareholder value is a top priority for all businesses. However, financial results don't improve by themselves. Companies must first delight their most important stakeholder: customers.

This document outlines how Best-in-Class firms use efficient content processes to achieve higher levels of customer centricity.

Tags : 
customer, ecm, enterprise content management, customer experience

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