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E-MAIL COMES OF AGE

White Paper Published By: Adobe
Adobe
Published:  Mar 21, 2017
Type:  White Paper
Length:  19 pages

On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.

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