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Aberdeen Knowledge Brief: The Convergence of B2B & B2C E-Commerce: It's Here

White Paper Published By: Oracle
Oracle
Published:  Mar 15, 2016
Type:  White Paper
Length:  4 pages

The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.



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