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Making a Business Case for Customer Data Management in Marketing

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Feb 03, 2016
Type:  White Paper
Length:  5 pages

Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management, including:

  • What organizational data maturity is and how it benefits the business
  • Actual performance outcomes of data-mature organizations
  • Data maturity’s quantifiable impact on targeting, nurturing and close

Take this first step to better data management and move a mile forward in business growth. Download and get started today!

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