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Cashing in on Customer Insight

White Paper Published By: IBM
IBM
Published:  Aug 06, 2012
Type:  White Paper
Length:  11 pages

In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional. Download your complimentary copy to learn how to: identify granular attributes to improve communications and offers; integrate social and other unstructured data to develop a multidimensional view of each customer; and use predictive analytics and other types of analyses to optimize campaigns and measure customer value.



Tags : 
customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics, contact center, customer behavior, decision-makers, integrate, granular attributes, predictive analytics, life-stage changes

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