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Discover the Concerns and Action Items for Marketers in 2011

White Paper Published By: IBM Unica
IBM Unica
Published:  Sep 08, 2011
Type:  White Paper
Length:  29 pages

The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica's Annual Survey of Marketers a must read.

Last year, Unica's survey revealed the following key concerns among marketers: an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing's technology needs.

This year, the survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.





Tags : 
ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi

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